South Central Partnership for Public Health

2 HPV / Cancer Prevention Social Marketing Campaign: The HPV Vaccine Project

With a new vaccine available to address cancer prevention among women who could contract Human Papillomavirus (HPV), a cervical cancer precursor, the South Central Partnership seeks to be part of the solution to preventing cervical cancer and promoting health and wellness in young adults. This project, called The HPV Vaccine Project, is a collaborative public health effort that aims to prevent cervical cancer by increasing HPV vaccination among adolescent girls in the thirteen-county partnership region. For this two year initiative, the partners will identify specific needs of the target audience, and develop a feasible and effective implementation plan for the educational campaign. This project will be the product of a research and practice partnership between the South Central Partnership for Public Health, UNC Gillings School of Global Public Health, UNC School of Journalism and Mass Communication, Lineberger Comprehensive Cancer Center, the North Carolina Division of Public Health and several local and regional partners. Read below to learn more about the project.

This project would not have been successful without the knowledge, energy, and commitment of Project Coordinator, Heather K. Gates, and three student interns: Sabrina Boyce, Terence Ng, and Autumn Shafer (from right to left). Students pictured below:

Student Interns
HPV Cancer Prevention Campaign Student Interns

 

Resources

HPV / Cancer Prevention Initiative Preliminary Materials & Research

Session Law 2007-59 Senate Bill 260
Bill entitled: "To ensure that schools provide information concerning cervical cancer, cervical Dysplasia, Human Papillomavirus, and the vaccines available to prevent these diseases."

NC Department of Health & Human Services, Immunize North Carolina HPV Information and Resources
This site provides a description of the Human Papillomavirus, vaccine information, and helpful HPV literature developed in English and Spanish for printing and distributing.

HPV Safety Memo (July 15, 2008) (pdf)
The above document is a safety memo released by the NC Division of Public Health Immunization Branch in response to recent concern of the HPV vaccine, Guardasil's, safety.

Connecting Practice and Research

The South Central Partnership connected with Dr. Noel Brewer, Assistant Professor of Health Behavior and Health Education at the UNC School of Public Health, to address the growing incidence of cervical cancer.  Dr. Brewer's research focuses on medical decision making, including why people feel at risk and when these beliefs motivate health protective behavior. Current studies examine decisions to be vaccinated against HPV. Learn more about Dr. Brewer’s research.

HPV/Cervical Cancer Prevention Campaign Project Information

Report to South Central Partnership for Public Health (January 28, 2009) (pdf) Authors: Joan Cates, PhD, MPH; Autumn Shafer, MA; Sandra Diehl, MPH; Heather Gates, MPH; and UNC-Chapel Hill Graduate Student Teams: Emily Brostek, Miriam Hartmann, Carrie Meier (Pursuing MPH); and Ali Groves, Autumn Shafer, Carmina Valle, MPH (Pursing PhD)

The above document summarizes the findings from formative research intended to inform an HPV/Cancer Prevention Social Marketing Campaign to increase the uptake of the HPV vaccine in the South Central Partnership for Public Health (SCPPH). The focus is on mothers or caregivers of adolescent daughters up to age 18, with a special emphasis on daughters 11-12 years old, the age group for which the HPV vaccine is routinely recommended.

HPV/Cervical Cancer Prevention Campaign Project Outline (pdf)
The above document provides a detailed outline of the HPV / Cervical Cancer Prevention Campaign including project mission, short- and long-term goals, strategy areas, costs, and project timeline (pdf).

Publications

"Increasing HPV vaccination to prevent cervical cancer" (Carolina Public Health Magazine, Spring 2009)  "If a vaccine could protect your daughter from developing cervical cancer, would you make sure she got the shots? But is the vaccine safe?" Follow the link to read the entire article on this important Incubator funded campaign.

"Text4Health: A Qualitative Evaluation of Parental Readiness for Text Message Immunization Reminders" (Ref: Olshen Karhbanda, et.al., AJPH. Dec 2009. Vol 99, No 12. Pp 2176-2177.)
This article provides food for thought about using technology to remind parents about their teenagers' immunization schedule and follow up: "Only 37% of girls aged 13 to 17 years had received the first dose of the human papillomavirus vaccine. Thus, interventions are needed to increase uptake of these vaccines. Immunization reminder-recalls have been recommended as a method to improve vaccine coverage in adolescents, but traditional mail and phone reminders may be problematic in populations most at risk for underimmunization.”

 

 

 

 

Tools Developed

HPV Vaccine Project Campaign Resources & Materials

Using project posters, brochures, a website, and other outreach materials, the HPV vaccine campaign staff and partners will reach out to mothers of adolescent girls to educate them on HPV, cervical cancer and the benefits of HPV vaccine, and will assist them with understanding access to the vaccine for their daughters. The campaign will also work with medical practices to encourage them to

  1. promote the HPV Vaccine Project,
  2. have conversations with parents about HPV vaccination and
  3. help clarify access to the HPV vaccine for their patients.

Detailed information on the vaccine and where to get it is available on the HPV Vaccine Project campaign website at

HPV Vaccine Girl

www.HPVvaccineproject.org

or the NC Family Health Resource Line toll-free at 1-800-367-2229.

Additional campaign materials developed as part of the HPV Vaccine Project campaign are available for download:

HPV Vaccine Project Overview (pdf)

HPV Vaccine Project PRESS RELEASE (doc)

 

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