Workforce Development: Recruitment and Retention of a Diverse Workforce

The Central Partnership aims to create innovations in implementing a robust pipeline strategy for workforce recruitment and retention. More than half of North Carolina's public health workforce prepares to retire in the coming years while the population of our state grows at an unprecedented rate.

To address this problem, the Central Partnership will develop a best practice and performance management policy workbook, will develop materials for career fairs across North Carolina, and will coordinate efforts with local and national programs such as the Association of Schools of Public Health, the Southeast Public Health Training Center, and Area Health Education Centers.

In 2009, the Central Partnership will host a statewide summit to disseminate best practices and present findings to human resource directors at the county and state government levels.

Health Education and Social Marketing

For this initiative, the Central Partnership will establish a Central Partnership Regional Health Education Task Force comprised of health educators and other local health department staff to complete the following list of objectives:

• Provide professional development to Health Educators within the Central NC Partnership for Public Health (CPPH) to increase knowledge and effective utilization of social marketing in health promotion/disease prevention efforts, with emphasis on elimination of health disparities.
• Increase Health Educator awareness of cultural differences and how to incorporate cultural sensitivity in design of social marketing interventions/campaigns (supported by technical assistance from select social marketing vendors).
• Develop a social marketing tool-kit to share with other health departments to spur replication of the CPPH Social Marketing Project by Health Educators statewide.
• Provide project participants with opportunity to apply what they’ve learned re: social marketing and proposal development by issuing a Social Marketing Mini-Grant Request for Proposals.

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